A Milestone Moment: Boozt Welcomes Pandora
Photo: Courtesy of Pandora
Malmö, Sweden – October 6, 2025: Boozt, the Nordic Department Store, is proud to announce a new partnership with Pandora - an icon and the world’s largest jewellery brand. This partnership marks a significant milestone for Boozt as we strengthen our jewellery portfolio with a globally admired name.
With its strong Scandinavian heritage and headquarters in Copenhagen, Pandora is a global brand present in more than 100 countries. Renowned for its accessible luxury jewellery made from high-quality materials, Pandora is a perfect match for Boozt’s style-conscious Nordic customers.
Evelyne Durhuus Daugberg, Group Buying Director at Boozt, comments:
“Partnering with Pandora is a moment of great pride for Boozt. Securing the trust of such a leading global brand is both an endorsement of our business and a strategic step forward as we continue to develop a curated destination for jewellery and beauty. Pandora’s legacy of quality and self-expression will resonate deeply with our existing customers and inspire the next generation of Boozt shoppers.”
This collaboration reflects Boozt’s strategic commitment to expanding its premium offering across fashion, beauty, and lifestyle. With access to more than 3.5 million customers across the core Nordic markets, Boozt is dedicated to being a trusted brand partner for Pandora focused on delivering reach, relevance, and a seamless shopping experience in the region.
Pandora highlights the significance of the partnership:
“At Pandora, we inspire people to express who they are and what they love through meaningful jewellery. Partnering with Boozt marks a great step in expanding our presence across the Nordic markets and welcoming even more people into the Pandora universe. With Boozt’s strong position in fashion, beauty, and lifestyle, we’re confident this collaboration will deliver reach, relevance, and a seamless shopping experience.”
The partnership is built on shared ambition, Evelyne Durhuus Daugberg said.
“We are honoured to bring Pandora’s universe to our customers and look forward to writing the next chapter together.”
About Boozt
Boozt is the Nordic online department store offering a curated selection of fashion, beauty, sport, home and kids products through Boozt.com and Booztlet.com. Boozt serves customers across 14 European markets and is redefining the online shopping experience through outstanding service, relevant brand assortments and a strong commitment to responsible e-commerce.
Founded in 2011, Boozt has grown into one of the leading e-commerce companies in the Nordics. With over 1,100 employees representing more than 55 nationalities, the company operates its own state-of-the-art fulfilment centre in Ängelholm, Sweden, which houses the world’s largest AutoStore installation. In 2024, Boozt shipped over 8 million orders and reached revenue of SEK 8.25 billion, serving more than 3.5 million active customers.
Boozt strives to be the preferred online shopping destination for customers and the preferred brand partner in the Nordic region. By combining scalable infrastructure, sustainable operations and deep customer insight, Boozt creates long-term value for both partners and consumers.
About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.
Further information:
Ask Kirkeskov Riis - Communications Director, Boozt Group: +45 53 62 54 60 - askr@boozt.com
