Boozt and the Danish Heart Foundation enter multi-year partnership
A new multi-year partnership that will continuously evolve through new activities, campaigns and initiatives.
[Copenhagen - 10.02.2026:] Boozt and the Danish Heart Foundation have entered into a new strategic partnership aimed at inspiring people in Denmark to live a more heart-healthy everyday life. The collaboration is built on a shared ambition to make knowledge, motivation and small healthy choices more accessible to everyone – right where people already are.
As one of the Nordics’ largest online shopping destinations, Boozt provides the Danish Heart Foundation with a new opportunity to engage with people in their daily lives, as they seek inspiration on Boozt.com.
Through the partnership, heart health will be presented in new and engaging ways – including inspirational content, practical tips for small everyday habits, and campaigns focusing on physical activity, wellbeing and prevention.
“A dedicated partnership with the Danish Heart Foundation is a natural fit and aligns perfectly with our many engagements within the world of sport, which celebrate an active and healthy lifestyle. We are very pleased to present this obvious partnership, where we actively support the heart cause and heart health,” says Peter G. Jørgensen, Co-founder and Chief Commercial Officer at Boozt.
A partnership with a long-term perspective
The collaboration is a multi-year partnership that will continuously evolve through new activities, campaigns and initiatives. The aim is to make heart health a natural part of everyday life in Denmark – while also helping to raise funds for the important work of the heart cause.
Bringing heart health closer to everyday life
Every day, people in Denmark make hundreds of small choices that together have a significant impact on heart health. These may include taking the stairs, dancing with a partner, playing with children, prioritising sleep, choosing the bike, or allowing time for a pause in a busy day. These small actions are at the core of the new partnership.
“We know that small changes in everyday life can make a big difference to heart health. Through this partnership, we can reach even more people in Denmark and inspire them to take the small steps that strengthen heart health. At the same time, Boozt’s customers can support the heart cause through their choices. We rely on strong partnerships to engage people in Denmark to live more heart-healthy lives,” says Morten Ørsted-Rasmussen, CEO of the Danish Heart Foundation.
With millions of customers and a strong position across fashion, sport, beauty and lifestyle, Boozt is well placed to help make heart health more visible, appealing and easy to act on.
Boozt x The Danish Heart Foundation: Visit the campaign site
Further Information:
The Danish Heart Foundation: Kristian Jakobsen, Press Adviser
Email: kjakobsen@hjerteforeningen.dk | Tel: +45 33 66 99 69
Boozt: Ask Riis, Director of Corporate Communications
Email: askr@boozt.com | Tel: +45 53 62 54 60
