Boozt extends partnership as main sponsor of HSÍ – The Icelandic Handball Association
Hermann Haraldsson, Co-founder and CEO of Boozt (left) and Jón Halldórsson, Formaður, President (right) extending partnership between HSÍ and Boozt
Malmö 2026-01-26: Boozt is proud to continue its support for the Icelandic national handball teams, having extended its sponsorship agreement with The Icelandic Handball Association (HSÍ) for another three years. The renewed partnership covers both the men’s and women’s national teams, with Boozt remaining as the main sponsor.
Jón Halldórsson, Formaður, President, commented:
"The strong support of Icelandic companies has always been vital for HSÍ. This new agreement with Boozt marks a new chapter in our history. It is a testament to the strength of Icelandic handball that the largest online department store in the Nordics chooses to place its well-recognised brand on our national team jerseys. We look forward to deepening our collaboration with Boozt as we continue to advance the sport of handball in Iceland."
Hermann Haraldsson, Co-founder and CEO of Boozt, said:
"Being from Iceland, I'm proud of Boozt strengthening its role as a committed main sponsor, reflecting our deep connection to Iceland and the Icelandic Handball Federation. This partnership demonstrates our dedication to engaging with the local community and supporting sports that bring people together. I'm excited to see what the future holds for the talented Icelandic national teams and confident that our continued collaboration will be mutually rewarding."
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
About Boozt
Boozt is a Nordic online department store offering a curated selection of Fashion, Kids, Sport, Home, and Beauty products through Boozt.com and Booztlet.com. With a dedicated, diverse team of +1,000 employees Boozt is redefining the online shopping experience, blending án outstanding assortment of products with unrivalled customer service. Boozt strives to become the leading Nordic department Store, delivering relevant, contemporary products for diverse lifestyles.
